Business information security must include securing your obsolete marketing materials! Your company’s reputation is dependent on making sure to secure all areas of your business information, including protecting your company’s brand.If you don’t have your brand, who are you?
Think about your company, what pops into your mind? Your logo, your products, service offerings, your advertising, your great team? After a few minutes your mind is immersed in the total branding concept, which is a blend all of these. Your brand is the tool that communicates what your company is all about and distinguishes your company from competitors and creates a lasting impression in the minds of your customers! Key components include brand identity, logos, trademarks, marketing campaigns, brand awareness, brand loyalty…
Your company most likely has implemented shredding policies and procedures policies and procedures for your confidential documents, so it’s a common sense component and an important piece of the protection puzzle to install a products destruction program to secure your companies brand by destroying your obsolete marketing materials such as misprints, expired campaign items, giveaways, defective products, over runs and more, in the wrong hands these items would misrepresent your company and cause irreversible harm to your brand and reputation.
Hey isn’t dumpster diving illegal? Not really…..
The prevailing law comes from a 1988 Supreme Court ruling in California v. Green-wood, which held that when a person throws something out in a public space, they have no reasonable expectation of privacy. In other words: Most of that stuff is fair game!
THE BOTTOM LINE: GET ONE STEP CLOSER TO SECURING YOUR BRAND AND BUSINESS IDENTITY by destroying your obsolete marketing materials!
Citadel Information Management is equipped with shredders explicitly made for product destruction, to request information or for a quote click below